Part 1- Planning the Global Business Enterprise OBJECTIVE 1- Identifying Global Business Opportunities • Determine potential international markets for existing or proposed goods and services OBJECTIVE 2- Analyzing International Competitors • Identify domestic and international companies involved in similar business global business activities OBJECTIVE 3- Assessing the Economic-Geographic Environment • Examine geographic and economic factors that affect the business environment of a nation OBJECTIVE 4 –- Assessing the Social-Cultural Environment

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Each organization increased research to plan and implement an idea for a business. Identify an opportunity to plan an established brand global expansion. Complete your selected company's global business plan. 
Part 1- Planning the Global Business Enterprise
OBJECTIVE 1- Identifying Global Business Opportunities
• Determine potential international markets for existing or proposed goods and services
OBJECTIVE 2- Analyzing International Competitors
• Identify domestic and international companies involved in similar business global
business activities
OBJECTIVE 3- Assessing the Economic-Geographic Environment
Examine geographic and economic factors that affect the business environment of a
nation
OBJECTIVE 4 - Assessing the Social-Cultural Environment
• Research social institutions, customs, traditions, and beliefs influencing business
OBJECTIVE 5 - Assessing the Political-Legal Environment
• Research the influence of government and regulations on business activities
Part 2 – Organizing for and Implementing Global Business Activities
OBJECTIVE 6 – Selecting a Global Company Strategy
• Suggest strategies and objectives for global business operations
OBJECTIVE 7– Managing International Financial and Business Risks
• Identify methods for reducing global business risks
OBJECTIVE 8 – Product and Target Market Planning for Foreign Markets
• Identify specific attributes and customer benefits for a proposed international product or
service
OBJECTIVE 9- Planning a Global Promotion Strategy
• Suggest advertising messages, media, and other promotional activities for an
international enterprise
Transcribed Image Text:Part 1- Planning the Global Business Enterprise OBJECTIVE 1- Identifying Global Business Opportunities • Determine potential international markets for existing or proposed goods and services OBJECTIVE 2- Analyzing International Competitors • Identify domestic and international companies involved in similar business global business activities OBJECTIVE 3- Assessing the Economic-Geographic Environment Examine geographic and economic factors that affect the business environment of a nation OBJECTIVE 4 - Assessing the Social-Cultural Environment • Research social institutions, customs, traditions, and beliefs influencing business OBJECTIVE 5 - Assessing the Political-Legal Environment • Research the influence of government and regulations on business activities Part 2 – Organizing for and Implementing Global Business Activities OBJECTIVE 6 – Selecting a Global Company Strategy • Suggest strategies and objectives for global business operations OBJECTIVE 7– Managing International Financial and Business Risks • Identify methods for reducing global business risks OBJECTIVE 8 – Product and Target Market Planning for Foreign Markets • Identify specific attributes and customer benefits for a proposed international product or service OBJECTIVE 9- Planning a Global Promotion Strategy • Suggest advertising messages, media, and other promotional activities for an international enterprise
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