With today's technology and the ability to quickly identify target groups through various avenues with market data from purchases, social media, browsing history, etc., do you think a company that fails to do this would have any chance with gaining competitive advantage? Explain.
With today's technology and the ability to quickly identify target groups through various avenues with market data from purchases, social media, browsing history, etc., do you think a company that fails to do this would have any chance with gaining competitive advantage? Explain.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 3SC
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With today's technology and the ability to quickly identify target groups through various avenues with market data from purchases, social media, browsing history, etc., do you think a company that fails to do this would have any chance with gaining competitive advantage? Explain.
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Digital media and internet technology without sophisticated data churning and analysis power is here to stay. Organizations which do not adapt to it will become obsolete and out of business in the near future.
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