2) William Kellogg cornered the cereal market by: Making the healthiest cereal Buying out the competition Developing a successful marketing campaign Cutting costs by relocating factories nearer to customers

2) William Kellogg cornered the cereal market by: Making the healthiest cereal Buying out the competition Developing a successful marketing campaign Cutting costs by relocating factories nearer to customers

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1) John Murray Forbes made his initial fortune in:

Bromine extraction

Copper Mining

Lumbering

China

2) William Kellogg cornered the cereal market by:

Making the healthiest cereal

Buying out the competition

Developing a successful marketing campaign

Cutting costs by relocating factories nearer to customers

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