2. What kinds of products do you think tend to benefit the most by targeting markets based on benefits sought? 3. Give three examples of segment-by-segment invasions that may not work and explain why you think so?

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ISBN:9780357033791
Author:Pride, William M
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Chapter13: Services Marketing
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2. What kinds of products do you think tend to benefit the most by targeting markets based on benefits sought?

3. Give three examples of segment-by-segment invasions that may not work and explain why you think so?

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