Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.
Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix are achievable for an organisation. Provide an example to illustrate your response.
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Self-Service Technologies (SSTs) have led to a reduction of and in some instances a complete elimination of person-toperson interactions. However, not all SSTs improve service quality, but they have the potential of making service
transactions more accurate, convenient, and faster for the consumer.
With the foregoing statements in mind, evaluate the wisdom of introducing SSTs by banking institutions and conclude by commenting on reasons for slow adoption of SSTs in South Africa.
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