Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
explain how the marketing strategy should address competitive forces and their likely impact
Expert Solution
Background
As per Porter's competitive forces model, the strategic status of a business and its aided strategies are determined by considering the competition with competitors. This is because these are also influenced by other variables such as substitute goods and services, new market entrants, buyers, and suppliers.
A Porter's competitive forces model is based on the assumption that all competitors are equal. In these situations, information systems play an essential role in assisting an organization.
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