Homework Help is Here – Start Your Trial Now!
Business
Marketing
Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations

Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations
Transcribed Image Text:Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS