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Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations

Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations
Transcribed Image Text:Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations
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