1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?

1. Why are more and more direct marketing companies interested in expanding overseas? 2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries? 3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 3SC

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Concept explainers

Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.

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Subject: Business, Marketing

1. Why are more and more direct marketing companies interested in expanding overseas?

2. How do differences in infrastructure and technology, competitive dynamics, legal and government restriction, customer preferences and culture, and any number of other uncontrollable elements influence the direct marketing activities possible in various countries?

3. What are the catalog, telemarketing, direct- mail, direct-response television, direct- response radio, and direct-response print opportunities in various regions of the world? Why are they different and what factors influence the likely success of each one by country?

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