MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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https://www.jackery.com/products/explorer-1000-portable-power-station

  • Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer)
  1. Undifferentiated Targeting Strategy (mass marketing)
  2. Differentiated Targeting Strategy
  3. Concentrated Targeting Strategy
  4. Micromarketing (one-to-one marketing)

 

Explain why?

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