Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following is not the segments of the cruise industry?
A) Celebrity market
B) Mass market
C) Middle market
D) Luxury market

Transcribed Image Text:National offices of tourism (NOTs) seek to improve the economy of the country they represent by increasing the number of visitors
and consequently their spending in the country. Which of the following is not the main activities of NOTS?
A) creating demand for certain destinations
B) publicizing the country
C) supplying information
D) providing new money to advertise each destination
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