Chapter 2. Two different types of snacks became available around the 1930's in the USA - Fritos CornChips in 1932 and Lay's Salted Potato Chips in 1931. They both captivated the consumer markets inslightly different regions. While Frito's were popular across the Southern states, Lay's primarily sold inthe Southeastern states. As you can imagine, there was some overlap in their market regions and asboth companies grew, they started to compete for market shares in other states. Just for the sake ofimagination, let us assume that you are a sales manager working for Mr. Dooley (the inventor ofFrito's) in the mid-1930s and that you believe that the probability of a customer purchasing a bag ofFrito's versus a bag of Lay's is based upon the customer's most recent purchase in Kansas, where boththe companies are planning to expand into. Suppose that the following transition probabilities areobserved by your team:ToFromFrito'sLay'sFrito's0.80.2Lay's0.250.751. If a customer who last purchased a bag of Frito's is considered, what is the probability that theypurchase Frito's in their third purchase (period 3)?2. The long-run market share for Frito's in Kansas would be% and for Lay'swould be%.3. Suppose that Mr. Dooley wants to launch a special discount campaign such that it would increasethe transitional probability from Lay's to Frito's from 0.25 to 0.30. What would be the newprojected market share for Frito's after the campaign?(In case you were curious, Frito's and Lay's went through similar market share struggles for about 30years. During that time, they tried various strategies including allowing entry into each other'smarkets and sharing production facilities and counter space at stores. It culminated in a formal mergerin 1961, after which Frito-Lay's was adopted as the formal name of the company).

Answered: 1. If a customer who last purchased a…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

See similar textbooks

Similar questions

Develop a spreadsheet for the question. The vice president of finance has looked at your ooriginal scoring model and feels that tax considerations should be included in teh model with a weight of 15. In addition, the VP has scored the methods on tax considerations as follows: method A recieved a score of 3, method B recieved a score of 2, and Method C recieved a score of 1. How would this additional information affect your recommendation?
Sami Abbasi Health Food stocks five loaves of Vita-Bread. The probability distribution for the sales of VitaBread is listed in the following table. How many loaves will Sami sell on the average?Number of Loaves Sold Probability0 .051 .152 .203 .254 .205 .15
4. Mostly customers try to buy products . (1 Point) of lowest value in comparison to their benefit of lowest value in comparison to their cost of highest value that meets their wants and needs
The number of cases of merlot wine sold by the Connor Owen winery in an eight-year period is as follows: YEAR CASES OFMERLOT WINE 2005 321 2006 407 2007 449 2008 507 2009 409 2010 551 2011 461 2012 427 Using an exponential smoothing model with an alpha value of 0.30, estimate the smoothed value calculated as of the end of 2012. Use the average demand for 2005 through 2007 as your initial forecast for 2008, and then smooth the forecast forward to 2012.
Consider the case where the left tail of the implied distribution is thinner than that of the log-normal distribution and the right tail of the implied distribution is fatter than that of the log-normal distribution with the same mean and standard deviation. Which of the following statements is correct? A) The implied volatility of a deep out-of-the money put is greater than the one obtained from the Black-Scholes price. B) The implied volatility decreases as the strike price increases. C) The implied volatility of a deep out-of-the money call is smaller than the one obtained from the Black-Scholes price. D) The implied volatility increases as the strike price increases. Please explain and justify your choice. In your answer, discuss the shape of the relation of implied volatility to the strike price and explain how this is obtained.
You have been pricing Samsung-Galaxy SmartWatch in several stores. Three stores have the identical price of $600. Each store charges 12 percent APR, has a 30-day grace period, and sends out bills on the first of the month. On further investigation, you find that store A calculates the finance charge by using the average daily balance method, store B uses the adjusted balance method, and store C using the previous balance method. Assume you purchased the SmartWatch on May 5 and made a $100 payment on June 15. What will the finance charge for June be if you made your purchase from store A? From store B? From store C?
The University of Miami bookstore stocks textbooks in preparation for sales each semester. It normally relies on departmental forecasts and preregistration records to determine how many copies of a text are needed. Preregistration shows 85 operations management students enrolled, but bookstore manager Vaidy Jayaraman has second thoughts, based on his intuition and some historical evidence. Vaidy believes that the distribution of sales may range from 65 to 85 units, according to the following probability model: Demand Probability 65 0.10 Stock 70 0.30 65 This textbook costs the bookstore $82 and sells for $112. Any unsold copies can be returned to the publisher, less a restocking fee and shipping, for a net refund of $30. a) Based on the given information, Vaidy's conditional profits table for the bookstore is: 65 p=0.10 75 0.20 70 p=0.30 80 0.10 Demand 75 p=0.20 80 p = 0.10 85 p=0.30 85 0.30
The manager of the Carpet City outlet needs to make an accurate forecast of the demand for Soft Shag carpet (its biggest seller). If the manager does not order enough carpet from the carpet mill, customers will buy their carpet from one of Carpet City's many competitors. The manager has collected the following demand data for the past 8 months: Demand for Soft Shag Month Carpet (1,000 yd.) 1 8 2 12 3 7 4 9 5 15 6 11 7 10 8 12 Compute the exponentially smoothed forecast (a = .20) for the given data. Compute an adjusted exponentially smoothed forecast (with a = .20 and β = .20) for the given data
3. Quarterly sales of a car dealer exhibit an almost constant mean over time, but sales fluctuate depending on the quarter of the year (exhibits seasonality). Quarter Q1 - Spring Q2 - Summer Q3 - Fall Q4 - Winter Mean Year 1 32 74 53 22 45.25 Year 2 30 71 63 15 44.75 Year 3 35 83 45 19 45.5 (a) Using three years' worth of quarterly data that is provided, develop a set of seasonal factors that could be used to forecast car sales (b) Forecast car sales in each of the four quarters (Q1-Q4) of the following year (Year 4), using these seasonal factors.
ou have been pricing Samsung-Galaxy SmartWatch in several stores. Three stores have the identical price of $400. Each store charges 18 percent APR, has a 30-day grace period, and sends out bills on the first of the month. On further investigation, you find that store A calculates the finance charge by using the average daily balance method, store B uses the adjusted balance method, and store C using the previous balance method. Assume you purchased the SmartWatch on May 5 and made a $100 payment on June 15. What will the finance charge for June be if you made your purchase from store A? From store B? From store C?

Recommended textbooks for you

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

Operations Management

ISBN:

9781259667473

Author:

William J Stevenson

Publisher:

McGraw-Hill Education

Operations and Supply Chain Management (Mcgraw-hi…

Operations Management

ISBN:

9781259666100

Author:

F. Robert Jacobs, Richard B Chase

Publisher:

McGraw-Hill Education

Practical Management Science

Operations Management

ISBN:

9781337406659

Author:

WINSTON, Wayne L.

Publisher:

Cengage,

Operations Management

ISBN:

9781259667473

Author:

William J Stevenson

Publisher:

McGraw-Hill Education

Operations and Supply Chain Management (Mcgraw-hi…

Operations Management

ISBN:

9781259666100

Author:

F. Robert Jacobs, Richard B Chase

Publisher:

McGraw-Hill Education

Business in Action

Operations Management

ISBN:

9780135198100

Author:

BOVEE

Publisher:

PEARSON CO

Purchasing and Supply Chain Management

Operations Management

ISBN:

9781285869681

Author:

Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:

Cengage Learning

Production and Operations Analysis, Seventh Editi…

Operations Management

ISBN:

9781478623069

Author:

Steven Nahmias, Tava Lennon Olsen

Publisher:

Waveland Press, Inc.

SEE MORE TEXTBOOKS