1. If a customer who last purchased a bag of Frito's is considered, what is the probability that they purchase Frito's in their third purchase (period 3)? 2. The long-run market share for Frito's in Kansas would be % and for Lay's would be %. 3. Suppose that Mr. Dooley wants to launch a special discount campaign such that it would increase the transitional probability from Lay's to Frito's from 0.25 to 0.30. What would be the new projected market share for Frito's after the campaign?
1. If a customer who last purchased a bag of Frito's is considered, what is the probability that they purchase Frito's in their third purchase (period 3)? 2. The long-run market share for Frito's in Kansas would be % and for Lay's would be %. 3. Suppose that Mr. Dooley wants to launch a special discount campaign such that it would increase the transitional probability from Lay's to Frito's from 0.25 to 0.30. What would be the new projected market share for Frito's after the campaign?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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