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- 2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .Q1__List four marketing management philosophies and explain one. Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cycleCoca-Cola is replacing its front-of-pack logo packaging with a series ofresolutions representing hope and optimism for 2021 as part of its ‘Open toBetter’ campaign in the UK. (Source: beveragedaily.com, 2021) a. Use the five product levels in the customer value hierarchy to explain theproduct of Coca-Cola
- Which of the following options represents the best reason for Adidas' to pursue a differentiation strategy? 1. Competition in the sneaker industry is feature focused 2. Sneaker industry customers are homogenus 3. Technology in the sneaker industry is stable 4. All of the optionsQ1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.Subway Brand (Sandwiches and etc.) - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services. Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks
- • Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. • What questions will you ask in your research; provide 3 open-ended and 3 closed- ended example questions?Construct a Competitive Profile Matrix (CPM) for the target firm.(UnderArmour,Nike,Adidas) (a total of 12-15 factors)A lick Submit to complete this assessment. Quèstion 58 Marketing Mix consists of the 4 P's. One of those P's is Place. The American fast-food chain called, IHOP, plans to close many of its franchised locations around the world. There have been many problems, such as customer complaints that service is not fast or friendly. The branch managers have told cashiers and employees about their poor performance, top management have been complaining about branch managers, and franchisees around the world have been having many issues with the owner/franchisor. 1. Identify the type of channel conflict in this example. 2. Define it. 州 x X, & T Te For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). 10pt A v Paragraph Arial (2 用国 ΩΘ O WORDS POWERE hp del prt sc 19144 96 5 & 7. 6 2. 3. 00 因
- 1) In details explain who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfyASAP!! At what stage of the product life cycle is a new model of a PlayStation video game console? Is Sony’s marketing strategy (4P’s) consistent at this stage of the product life cycle? Explain why/why not? How do sales and profits change during the various stages of the product life cycle? ExplainCustomer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?