Prepare a business report focusing on the business potential. Also, give advice on the entry mode and external risks if the decision is made to do business in the Middle East.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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You are a consultant to a small size Company engaged in Medical Products. The company is interested to expand its business to the Middle East - Dubai. Prepare a business report focusing on the business potential. Also, give advice on the entry mode and external risks if the decision is made to do business in the Middle East.
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