Which statements provide the best explanations for the observed trend in the generation of paper andpaperboard waste from 2000 to 20187Select all that apply.More people began using digital sources for their news instead of reading newspapers.BMore businesses began communicating electronically rather than by mail.C.The cost ofpaper decreased.The volume of online purchases increased. The graph below shows the paper and paperboard waste in the U.S. municipal solid wastestream from 1960 to 2018.Waste Paper and Paperboard Tonnages Generated, 1960 to 20181009087.7.807072.771.368.067.46055.25044.3403030.0e20100.19601970198019902000201020152018YearSource: U.S. EPA MSW 1960 to 2018Generation Millions of Tons

From the graph we can observe that from 87.7 million tonnes in 2000 to 67.4 million tonnes in 2018,…

Answered: Which statements provide the best…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Market research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation. A written focus group report. Survey results telling you the average age of your customers.
12A. Mr. Abdullah wants to be an entrepreneur. Due to heavy competition, He do not want to deal in selling of goods or services. What are the other entities marketed for consumers by the business firms. 12B. Explain the significance of Market space in current digital era of business.
Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.
With the development and maturity of digital marketing, which of the following statements is true? a. Brands no longer control the ways in which customers connect to them b. Brands control the conversation with customers. c. Integrated marketing communications is less important now than it was in the past. d. Branding is less important now than it was in the past.
Which of the following statements is TRUE regarding today's marketing communications? O a. More marketers are shifting away from narrowly defined micromarkets and moving toward mass marketing. O b. Today's consumers seek more interactivity and engagement in new media formats. O c. More customers have started relying on marketer-supplied information rather than finding out information on their own. O d. Outdoor, radio, magazines, newspapers, and other traditional mass media continue to increase their dominance over digital media. W Previous page Next 8 OB F10 PrtSc Insert F11 F12 > 8 F9 9 0 Delete
The marketing team at a foreign import company is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on A) bounce rates. B) click paths. C) page views. D) conversion rates. E)
e. relationships with customers. QUESTION 20 The time lag between the performance of marketing activities and their results O a. increases the likelihood of having a successful marketing mix. O b. facilitates the ability to measure performance. O c. limits the amount of money to be spent on measurement. O d. increases the chance of accurate measurement. e. limits the marketing manager's ability to measure the effectiveness of marketing activities. Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All Ans DII Prt Scn F8 Home F9 End F3 F4 F5 F6 F7 2$ &
Which of the following is a market risk associated with taking up sustainability initiatives? O a. Loss in profitability O b. Lack of understanding of sustainability's benefits among consumer groups O c. Negative greenwashing image O d. Magnified negative impact of an inconsistent action O e. Loss of focus
Just need the correct answer of the following questions no detail explanation: In ____ type of research, the results of the study can be generalized. All of the above Qualitative Reserach Quantitative Research None of the above A survey of everything that has been written about a particular topic is referred as __; Ethical Consideration Research Philosophy Litearture Review Conceptual Framework We review literature because of the following reasons except ONE: Identify theory and concepts Limitations of other researches Find out solution of research Identifying strategies
Prepare an audience analysis for two different stakeholders reading your project (one internal and one external). How would your project need to adapt to cater to each audience? Audience effect: What is the desired audience effect?Supplemental purposes: What other purposes must the report accomplish?
How has a business’ value to its consumers change because of the digital transformation? a. Value proposition is determined by industry. b. Upcoming consumer trends are analyzed for how it will impact the business. c. Optimize business models periodically. d. Judge change by how it will alter the business’ current value proposition.
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

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