Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Adoption of mobile applications and internet-
based processing of purchases are developments
in the
environment.
O a. competitors
O b. ecological
O. technological
O d. demographic
Because marketing is
to other people and organizations and is being
affected by developments in its environment.
it is connected
O a. an art
O b. a science
O c. a philosophy
O d. a system
Transcribed Image Text:Adoption of mobile applications and internet- based processing of purchases are developments in the environment. O a. competitors O b. ecological O. technological O d. demographic Because marketing is to other people and organizations and is being affected by developments in its environment. it is connected O a. an art O b. a science O c. a philosophy O d. a system
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