Which of the following is not how digital transformations have made marketers rethink their customers? a. Customers are now a dynamic network who speak to each other and have influential power of their own. b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight. c. Customers are now being persuaded to purchase even more because of the digital transformation. d. Communication is 2-way between customers and the business.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following is not how digital transformations have made marketers rethink their customers?

a. Customers are now a dynamic network who speak to each other and have influential power of their own.

b. Customers are now more valuable because they’re not only a source of revenue but also a source of insight.

c. Customers are now being persuaded to purchase even more because of the digital transformation.

d. Communication is 2-way between customers and the business.

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