Yoga is an athletic apparel store. This past year they have seen a decrease in sales, and th rive their demand up. They have decided to run a consumer-oriented sales promotion. the following is the correct strategy to use?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
[Alo] Alo Yoga is an athletic apparel store. This past year they have seen a decrease in sales, and they
want to drive their demand up. They have decided to run a consumer-oriented sales promotion.
Which of the following is the correct strategy to use?
O Push strategy using trade discounts.
O Push strategy using rebates.
O Pull strategyusing coupons.
O Pull strategy using co-op advertising.
O Push strategyusing samples.
Transcribed Image Text:[Alo] Alo Yoga is an athletic apparel store. This past year they have seen a decrease in sales, and they want to drive their demand up. They have decided to run a consumer-oriented sales promotion. Which of the following is the correct strategy to use? O Push strategy using trade discounts. O Push strategy using rebates. O Pull strategyusing coupons. O Pull strategy using co-op advertising. O Push strategyusing samples.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning