[Alo] Alo Yoga is an athletic apparel store. This past year they have seen a decrease in sales, and theywant to drive their demand up. They have decided to run a consumer-oriented sales promotion.Which of the following is the correct strategy to use?O Push strategy using trade discounts.O Push strategy using rebates.O Pull strategyusing coupons.O Pull strategy using co-op advertising.O Push strategyusing samples.

Strategies and pull strategies are two common strategies used by companies in order to sell their…

Answered: Yoga is an athletic apparel store. This…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Yoga is an athletic apparel store. This past year they have seen a decrease in sales, and th rive their demand up. They have decided to run a consumer-oriented sales promotion. the following is the correct strategy to use?