10. In social marketing, ___ is not as common BUT it helps create visibility and memorability.11. You want your campaign’s positioning to help overcome or minimize perceived barriers.12. The specific goods or services you want your target audience to acquire, utilize, or consume. MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements andthen match each statement from these given choices. Select only the letter of choice*. Ifanswer is not given answer XX.*Example: If answer is Evaluation write only letter MA. ACTIONB. ACTUAL PRODUCTC. AUGMENTED PRODUCTD. BARRIER-FOCUSEDPOSITIONINGE. BENEFITS-FOCUSED POSITIONINGF. BRANDINGG. CAUTIOUSH. COMMUNICATION CHANNELSI. CONTEMPLATIONJ. COREK. DEMOGRAPHIC SEGMENTATIONL. DIFFUSION OF INNOVATIONM. EVALUATIONN. EXCHANGE THEORYO. GEOGRAPHIC SEGMENTATIONP. HARD-LIVING HEDONISTSQ. INNOVATOR SEGMENTR. KNOWLEDGE OBJECTIVESS. MESSAGEST. MONETARY COSTU. MONITORINGV. NON MONETARY BENEFITSW. NONMONETARY COSTX. PARTNERSHIPY. PASSIVE HEALTHYZ. PHYSICAL FANTASTICSAA. PLACEBB. PUBLIC

Answered: In social marketing, ___ is not as…

Business

Marketing

In social marketing, ___ is not as common BUT it helps create visibility and memorability.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

10. In social marketing, ___ is not as common BUT it helps create visibility and memorability.

11. You want your campaign’s positioning to help overcome or minimize perceived barriers.

12. The specific goods or services you want your target audience to acquire, utilize, or consume.

MATCHING TYPE/MULTIPLE CHOICE: Read carefully each of the statements and
then match each statement from these given choices. Select only the letter of choice*. If
answer is not given answer XX.
*Example: If answer is Evaluation write only letter M
A. ACTION
B. ACTUAL PRODUCT
C. AUGMENTED PRODUCT
D. BARRIER-FOCUSED
POSITIONING
E. BENEFITS-FOCUSED POSITIONING
F. BRANDING
G. CAUTIOUS
H. COMMUNICATION CHANNELS
I. CONTEMPLATION
J. CORE
K. DEMOGRAPHIC SEGMENTATION
L. DIFFUSION OF INNOVATION
M. EVALUATION
N. EXCHANGE THEORY
O. GEOGRAPHIC SEGMENTATION
P. HARD-LIVING HEDONISTS
Q. INNOVATOR SEGMENT
R. KNOWLEDGE OBJECTIVES
S. MESSAGES
T. MONETARY COST
U. MONITORING
V. NON MONETARY BENEFITS
W. NONMONETARY COST
X. PARTNERSHIP
Y. PASSIVE HEALTHY
Z. PHYSICAL FANTASTICS
AA. PLACE
BB. PUBLIC

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