Answered: Which of the following statements is a…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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1. Which of the following statements is a disadvantage of consumer blogs from the marketers’ perspective? Multiple Choice

They do not allow marketers to respond to customer complaints.

They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false.

They do not have the potential to build a company’s reputation.

They can be edited by any other Internet user.

2. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing?

Multiple Choice

omni-channel retailing

viral marketing

digital marketing

predatory marketing

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