Which of the following is NOT true about an effective listening system? Select one: a. Listening is the first action to take when initiating a social media campaign. b. Although customers are on social media, they rarely think that a given brand is also there. c. Marketers must primarily hear what is being said about the brand and act upon what they hear. d. The ways customers rate, rank, critique, and praise a brand are important for marketers.

Which of the following is NOT true about an effective listening system? Select one: a. Listening is the first action to take when initiating a social media campaign. b. Although customers are on social media, they rarely think that a given brand is also there. c. Marketers must primarily hear what is being said about the brand and act upon what they hear. d. The ways customers rate, rank, critique, and praise a brand are important for marketers.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

Which of the following is NOT true about an effective listening system?

Select one:

a. Listening is the first action to take when initiating a social media campaign.

b. Although customers are on social media, they rarely think that a given brand is also there.

c. Marketers must primarily hear what is being said about the brand and act upon what they hear.

d. The ways customers rate, rank, critique, and praise a brand are important for marketers.

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