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Corp. manufact a specia in the market are not aware of the product's existence. In this case, which of the following strategies will increase the sales of the filter? O Using status-conscious advertising OUsing direct response advertising OUsing selective advertising OUsing customer-generated advertising

Corp. manufact a specia in the market are not aware of the product's existence. In this case, which of the following strategies will increase the sales of the filter? O Using status-conscious advertising OUsing direct response advertising OUsing selective advertising OUsing customer-generated advertising

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Link Corp. manufactures a special kind of filter that can purify water quickly, but consumers in the market are not aware of the product's existence. In this case, which of the following strategies will increase the sales of the filter? O Using status-conscious advertising O Using direct response advertising Using selective advertising O Using customer-generated advertising
Transcribed Image Text:The Link Corp. manufactures a special kind of filter that can purify water quickly, but consumers in the market are not aware of the product's existence. In this case, which of the following strategies will increase the sales of the filter? O Using status-conscious advertising O Using direct response advertising Using selective advertising O Using customer-generated advertising
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