The recent anti-tobacco printed ad demonstrated calcified and damaged lungs of a cigarette smoker, which gave rise to fear regarding negative health outcomes of smoking. From the perspective of communication strategy, the message of that add evoked Information-based appeal Message complexity Multifaceted response Emotion-based appeal
The recent anti-tobacco printed ad demonstrated calcified and damaged lungs of a cigarette smoker, which gave rise to fear regarding negative health outcomes of smoking. From the perspective of communication strategy, the message of that add evoked Information-based appeal Message complexity Multifaceted response Emotion-based appeal
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The recent anti-tobacco printed ad demonstrated calcified and damaged lungs of a cigarette smoker, which gave rise to fear regarding negative health outcomes of smoking. From the perspective of communication strategy, the message of that add evoked
- Information-based appeal
- Message complexity
- Multifaceted response
- Emotion-based appeal
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