Answered: a. More rapid response to customer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:is an action taken by a company that ends up motivating people to talk about their 5. products, services, or brand spontaneously. a. More rapid response to customer enquiries b. Lower paper costs needed for marketing and fewer staff needed in contact centre c. The ability to reach overseas markets without a sales presence d. All of the above 3 6. Buy-side e-commerce is different from sell-side e-commerce in that it involves a. An organization using electronic media to purchase from to its suppliers b.The use of electronic communications for all business processes c. An organization using electronic media to sell direct to its customers |d. None of the above 7. Providing educational assistant, updating policy and preparing adequate training programs are responsibility of department. a. administration b. Information technology c. human resource management d. procurement 8. Packing and storing the final products before distribution and carrying out repairs to machinery and equipment are responsibility of department. a. Information technology b. operation c. logistic d. administration

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