Answered: Which of the following is not a…

Business

Marketing

Which of the following is not a characteristic of market growth?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

113- Which of the following is not a characteristic of market growth?

a. The stage of the product life cycle is one determinant

b. The four stages of market are introduction, growth, maturity, and decline

c. In the BCG Matrix, a low market growth includes “Cow cash”

d. In the BCG matrix, a high market growth includes “Dogs”

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