Suppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters Page 562like caffeine, taurine,lysine, and ginseng. How would you expect this product’s IMC programto differ from that for regular sunflower seeds sold as snacks?
Suppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters Page 562like caffeine, taurine,lysine, and ginseng. How would you expect this product’s IMC programto differ from that for regular sunflower seeds sold as snacks?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Suppose a snack company introduces a new product called SumSeeds sunflower seeds with energy boosters Page 562like caffeine, taurine, lysine, and ginseng. How would you expect this product’s IMC program to differ from that for regular sunflower seeds sold as snacks? |
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