The Marketing Department is finalizing the CPM, IFE, and EFE for presentation to the CEO and members of the BOD next week as part of the preparations for the annual planning in November. You noticed that the KSFs in the CPM and the items included in the IFE (Strengths and Weaknesses) and EFE (Opportunities and Threats) were all rated from 1 to 4. Example in the CPM, the factors were rated from as high as 4 to as low as 1, the IFE which includes both the strengths and weaknesses were rated from 1 to 4 while the EFE items were rated from 1 to 4 as well. Using your knowledge and experience, you can infer that:
The Marketing Department is finalizing the CPM, IFE, and EFE for presentation to the CEO and members of the BOD next week as part of the preparations for the annual planning in November. You noticed that the KSFs in the CPM and the items included in the IFE (Strengths and Weaknesses) and EFE (Opportunities and Threats) were all rated from 1 to 4. Example in the CPM, the factors were rated from as high as 4 to as low as 1, the IFE which includes both the strengths and weaknesses were rated from 1 to 4 while the EFE items were rated from 1 to 4 as well. Using your knowledge and experience, you can infer that:
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All tools were properly prepared. |
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Of the 3 matrices, only the EFE is correct. |
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Of the 3 matrices, only the IFE is not correct. |
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The CPM is accurate while the IFE and EFE matrices are inaccurate. |
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Of the 3 matrices, only the IFE is correct. |
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