hi so i have this pie chart and promotion strategy for my marketing subject i have to explain the theory, then explain what strategy have been used, this is what is needed from my Assignment guid the following:Using one (1) of the remaining four elements, three (3) marketing mix elements, please provide:brief analysis of the company’s current strategy for their current markettheir current pricing strategy (if you choose pricing)their current distribution strategy (if you choose placement)recommendations for the company of what new marketing mix strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their efforts, so they can attract the new target market? Shall they introduce a new strategy? How and why? Your recommendation should be detailed and actionable.hope you can help me im really confused Current Promotion StrategyOralPrint, Broadcastand Display Mediae.g. TelevisionСоmmunication,IMCSInteractive andConvincing17%36%21%Creating a goodimage in the eyes ofpublic through mediae.g. Newspaper &Magazine, Reachlarge number of- By TargetingPromotional26%incentives on1 Advertisingparticular products.1 Sales Promotion- Personal SellingPublic Relationscustomers Recommended Promotion strategyWhy?Please explain!Chosen Promotional MixHow?ТoolsPlease give detailed recommendationsBecause we can reach wide range ofcustomers, we can inform, persuade,and remind our customers usingSince our target market is teenager andyoung adults who are engrossed in theirphone pretty much always, we canadvertise our product using social mediasuch as Facebook, Instagram, Snapchat.Websites, and YouTube.interactive advertisements.AdvertisingIMCS pie chartBecause our product is for skinespecially clearing acne, therefore itwill be more beneficial if a salesperson and remind customers to build ato sell the product to customers andshow them the results that the producthas brought to her/his face.This way it will be more creditable,and people tend to buy what they see.It will be more convincing andprofitable.Using salespeoplelrepresentatives, agents,and sales consultants to inform, persuade26%meaningful and trustworthy relationship.48%26%Personal Selling1 Advertising1 Direct digital marketing- Personal sellingave a specific targetnline advertising since our segment ismarket to reach, hence using this tool very active in internet. Through emailand websites by using SEO & SEM toreach customers in need of our products.Also, we advertise our products using ourBecause wewill be very smart and can attractcustomers.Direct and DigitalMarketingown website to communicate with ourcustomers.

Since you have posted multiple questions, as per our authoring guidelines we will solve the first…

Answered: hi so i have this pie chart and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

hi so i have this pie chart and promotion strategy for my marketing subject i have to explain the theory, then explain what strategy have been used, this is what is needed from my Assignment guid the following:

Using one (1) of the remaining four elements, three (3) marketing mix elements, please provide:

brief analysis of the company’s current strategy for their current market
- their current pricing strategy (if you choose pricing)
- their current distribution strategy (if you choose placement)
recommendations for the company of what new marketing mix strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their efforts, so they can attract the new target market? Shall they introduce a new strategy? How and why? Your recommendation should be detailed and actionable.

hope you can help me im really confused

Current Promotion Strategy
Oral
Print, Broadcast
and Display Media
e.g. Television
Соmmunication,
IMCS
Interactive and
Convincing
17%
36%
21%
Creating a good
image in the eyes of
public through media
e.g. Newspaper &
Magazine, Reach
large number of
- By Targeting
Promotional
26%
incentives on
1 Advertising
particular products.
1 Sales Promotion
- Personal Selling
Public Relations
customers

Recommended Promotion strategy
Why?
Please explain!
Chosen Promotional Mix
How?
Тools
Please give detailed recommendations
Because we can reach wide range of
customers, we can inform, persuade,
and remind our customers using
Since our target market is teenager and
young adults who are engrossed in their
phone pretty much always, we can
advertise our product using social media
such as Facebook, Instagram, Snapchat.
Websites, and YouTube.
interactive advertisements.
Advertising
IMCS pie chart
Because our product is for skin
especially clearing acne, therefore it
will be more beneficial if a salesperson and remind customers to build a
to sell the product to customers and
show them the results that the product
has brought to her/his face.
This way it will be more creditable,
and people tend to buy what they see.
It will be more convincing and
profitable.
Using salespeoplelrepresentatives, agents,
and sales consultants to inform, persuade
26%
meaningful and trustworthy relationship.
48%
26%
Personal Selling
1 Advertising
1 Direct digital marketing
- Personal selling
ave a specific target
nline advertising since our segment is
market to reach, hence using this tool very active in internet. Through email
and websites by using SEO & SEM to
reach customers in need of our products.
Also, we advertise our products using our
Because we
will be very smart and can attract
customers.
Direct and Digital
Marketing
own website to communicate with our
customers.

Expert Solution

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions