The success of marketing mix for a product or service are highly depends on the perfectmatch between the 4Ps and the target market requirements at which it is directed. Somecompanies using the same marketing mix strategies to serve different market needs andsome may decide to adapt their strategies to cater specific localized market needs.IMConsider the case of Mc Donald in Malaysia, discuss the marketing mix for McDonald inMalaysia in order to tackle the Malaysian Market.

McDonald's is a multinational fast-food giant, headquartered in Chicago and has operations in over…

Answered: The success of marketing mix for a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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