1. Explain with the use of an example the difference between a product and a service. 2. Name TWO (2) internal and TWO (2) external sources from which Garden Parish Teas can obtain information about the tea market in Jamaica. 3. 4. Identify and explain THREE types of marketing orientations or concepts that are being employed by Garden Parish Teas. For each marketing concept identified, cite ONE (1) relevant instance from the case reflecting the concept.
1. Explain with the use of an example the difference between a product and a service. 2. Name TWO (2) internal and TWO (2) external sources from which Garden Parish Teas can obtain information about the tea market in Jamaica. 3. 4. Identify and explain THREE types of marketing orientations or concepts that are being employed by Garden Parish Teas. For each marketing concept identified, cite ONE (1) relevant instance from the case reflecting the concept.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![Case Study: Garden Parish Teas
Mar Bent, the founder of Garden Parish Teas, opened his first grocery store in St. Ann's
Bay in the 1990's. Tea was first introducedto his grocery business in 1995 following the
arrival of a shipment of 2,000 peppermint tea chests from Cave Valley. With steady
growth in the tea market nationally, Garden Parish Teas has secured itself a strong
reputation in the parish of St. Ann and is available in all of the other parishes.
Garden Parish Teas pioneered many practices in tea manufacturing and has continued
this tradition of quality and innovation ever since. Keen business insight led Garden
Parish Teas to become the first company to introduce package teas in Jamaica. With its
innovative marketing slogan, 'straight from nature's garden to the tea pot, 'the company
reinforced the importance of quality and freshness to its customers as they break their
fast each morning. The company continues to introduce new blends of teas due to its
continuous marketing research to determine customers' needs and taste preferences.
Indeed, Garden Parish Teas continues to recognise the importance of innovation in
terms of product development. As well as offering its standard and decaffeinated black
tea in tea bags, Garden Parish Teas also operates in other products such as
granulated/powdered instant teas and other hot drinks. It also sells its Garden Parish
iced tea bags and ready to drink (RTD) versions which are a hit amongst college kids
and younger working people. In addition recognising changing patterns and the move
to healthier options. Garden Parish Teas offers Garden Fruit and Herbal Infusions and
Green teas with fruit.
Indeed, the company is presently considering doing research on the tea market to find
out why people drink tea, when they drink tea, how they drink tea and what they want to
drink for tea. Through its inventiveness, research and discovery, Garden Parish Teas is
helping to shed more light on the health benefits of brewed black and green tea. It is
now eyeing the indigenous herbal market of Jamaica and steps are in place to market
the traditional herbs such as strong back, raw moon, soursop and sorrel.
The above data is based on real life situation, but its details have been changed for
assessment purposes and may not be accurate reflections of reported news.]](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fbf85253f-2095-4005-993c-d206a6f2949e%2F0f0cab1c-f25d-4600-a4e1-8409a80bd373%2Fa0d2wv_processed.png&w=3840&q=75)
Transcribed Image Text:Case Study: Garden Parish Teas
Mar Bent, the founder of Garden Parish Teas, opened his first grocery store in St. Ann's
Bay in the 1990's. Tea was first introducedto his grocery business in 1995 following the
arrival of a shipment of 2,000 peppermint tea chests from Cave Valley. With steady
growth in the tea market nationally, Garden Parish Teas has secured itself a strong
reputation in the parish of St. Ann and is available in all of the other parishes.
Garden Parish Teas pioneered many practices in tea manufacturing and has continued
this tradition of quality and innovation ever since. Keen business insight led Garden
Parish Teas to become the first company to introduce package teas in Jamaica. With its
innovative marketing slogan, 'straight from nature's garden to the tea pot, 'the company
reinforced the importance of quality and freshness to its customers as they break their
fast each morning. The company continues to introduce new blends of teas due to its
continuous marketing research to determine customers' needs and taste preferences.
Indeed, Garden Parish Teas continues to recognise the importance of innovation in
terms of product development. As well as offering its standard and decaffeinated black
tea in tea bags, Garden Parish Teas also operates in other products such as
granulated/powdered instant teas and other hot drinks. It also sells its Garden Parish
iced tea bags and ready to drink (RTD) versions which are a hit amongst college kids
and younger working people. In addition recognising changing patterns and the move
to healthier options. Garden Parish Teas offers Garden Fruit and Herbal Infusions and
Green teas with fruit.
Indeed, the company is presently considering doing research on the tea market to find
out why people drink tea, when they drink tea, how they drink tea and what they want to
drink for tea. Through its inventiveness, research and discovery, Garden Parish Teas is
helping to shed more light on the health benefits of brewed black and green tea. It is
now eyeing the indigenous herbal market of Jamaica and steps are in place to market
the traditional herbs such as strong back, raw moon, soursop and sorrel.
The above data is based on real life situation, but its details have been changed for
assessment purposes and may not be accurate reflections of reported news.]
Transcribed Image Text:1.
Explain with the use of an example the difference between a product and a service.
Name TWO (2) internal and TWO (2) external sources from which Garden Parish Teas
2.
can obtain information about the tea market in Jamaica.
3.
4.
Identify and explain THREE types of marketing orientations or concepts that are being
employed by Garden Parish Teas. For each marketing concept identified, cite ONE (1)
relevant instance from the case reflecting the concept.
Discuss THREE (3) macro environmental forces that Garden Parish Teas must bear in
mind in to ensure its successful operation.
5.
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