As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drink
As an account executive for an advertising agency. you have been assignedto a new client, a company th.at has developed a new energy drink. As youbegin development of the creative strategy, you are considering drfferenttypes of ad execution formats and tonality:a. Comparative advertisingb. A fear appealc. A celebrity endorsementd. A slice-of-life ade . Sex appealf. HumorOutline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drink
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As an account executive for an advertising agency. you have been assigned
to a new client, a company th.at has developed a new energy drink. As you
begin development of the creative strategy, you are considering drfferent
types of ad execution formats and tonality:
a. Comparative advertising
b. A fear appeal
c. A celebrity endorsement
d. A slice-of-life ad
e . Sex appeal
f. Humor
Outline che strengths and weaknesses of each of these appeals for adverci.sing the new energy drink
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