Which of the following is an example of owned media?Select one:O a. the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood saleO b.the Facebook page created by Thrifty Market to let customers know about daily specialsO c.the display advertisement that Thrifty Market purchased on the local newspaper's websited.an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stockWhat is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?Select one:a.artificial intelligenceO b. marketing researchOc. data collectionO d.decision supportBaths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknessesby looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?Select one:O a. an environmental scanO b. a SWOT analysisOc.a trend analysisO d. a marketing auditWhat is the chief advantage of primary data?Select one:O a. relevant to the problem at handO b. accessible through computerized databasesOc.available to any interested party for useO d. low cost compared to secondary data

Which of the following is an example of owned media? Select one: O a the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale O b. the Facebook page created by Thrifty Market to let customers know about daily specials Oc the display advertisement that Thrifty Market purchased on the local newspaper's website d. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock

Which of the following is an example of owned media? Select one: O a the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale O b. the Facebook page created by Thrifty Market to let customers know about daily specials Oc the display advertisement that Thrifty Market purchased on the local newspaper's website d. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

__________ is used by companies which focus on taking the focus of customers to its existing products. Select one: a. Informative advertising b. Persuasive advertising c. Compulsive advertising d. Reminder advertising
Discuss 1. Whose message is this? Who created or paid for it? Why? 2. Who is the "target audience"? What is their age, ethnicity, class, profession, interests, etc.? What words, images or sounds suggest this? 3. What is the "text" of the message? (What we actually see and/or hear: written or spoken words, photos, drawings, logos, design, music, sounds, etc.) 4. What is the "subtext of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed? 7. What tools of persuasion are used? See "The language of persuasion" 8. What messages are presented? Discuss this Advertisement Coke Coke Coca-Cola Coke BAUER live on the Coke side of life Coca-Cola
A successful public relations campaign begins ends with research. a. Why is research important in public relations campaign planning? b. As a campaign, explain the various research steps you would take towards obtaining a successful campaign.
Marketers do not breach customer privacy by O a. Selling their data bases to unscrupulous third parties O b. Sending unwanted and undesired calls/ messages Oc. Ensuring the OPT IN is ticked while agreeing to terms and conditions Od. Seeking customer permission before sending advertising messages
Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.
Reflection of Tik Tok's application of its target audience, messaging, redirects, paid media, earned media, and owned media for each and provide the source
All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.
Salesmen and marketers wants a better relationship with customers who are _______. a. Aggressive b. No considerate c. Nonprofessional d. Innovative
Evaluate and present critical comments (positive and/or negative) on what the overall effectiveness of higher education institution social media campaign to support their current registration objectives. Include critically commentary on whether these were successfully integrated into those higher education existing Integrated Marketing Communication efforts. (700 - 900 Words)
Select the person who provides the product directly to the sellers. Choose choose: a. Media fame B. Selling individuals C. Social media a. Social media a. Social media Dr.. Segmentation methods Optional scan
10. Visitors who are motivated to buy, but are looking for more information before they make a purchase is called .A. Browsers b. Buyers C. Shoppers D. Simplifiers
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action