Which of the following is an example of owned media?Select one:O a. the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood saleO b.the Facebook page created by Thrifty Market to let customers know about daily specialsO c.the display advertisement that Thrifty Market purchased on the local newspaper's websited.an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stockWhat is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?Select one:a.artificial intelligenceO b. marketing researchOc. data collectionO d.decision supportBaths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknessesby looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?Select one:O a. an environmental scanO b. a SWOT analysisOc.a trend analysisO d. a marketing auditWhat is the chief advantage of primary data?Select one:O a. relevant to the problem at handO b. accessible through computerized databasesOc.available to any interested party for useO d. low cost compared to secondary data

Which of the following is an example of owned media? Select one: O a the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale O b. the Facebook page created by Thrifty Market to let customers know about daily specials Oc the display advertisement that Thrifty Market purchased on the local newspaper's website d. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock

Which of the following is an example of owned media? Select one: O a the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale O b. the Facebook page created by Thrifty Market to let customers know about daily specials Oc the display advertisement that Thrifty Market purchased on the local newspaper's website d. an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following is an example of owned media?
Select one:
O a. the tweet that Janice-a loyal Thrifty Market customer-sent to her followers about the store's weekend seafood sale
O b.
the Facebook page created by Thrifty Market to let customers know about daily specials
O c.
the display advertisement that Thrifty Market purchased on the local newspaper's website
d.
an email sent by Grayson to the manager of Thrifty Market, asking about what types of cheeses the store has in stock
What is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?
Select one:
a.
artificial intelligence
O b. marketing research
Oc. data collection
O d.
decision support
Baths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknesses
by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?
Select one:
O a. an environmental scan
O b. a SWOT analysis
Oc.
a trend analysis
O d. a marketing audit
What is the chief advantage of primary data?
Select one:
O a. relevant to the problem at hand
O b. accessible through computerized databases
Oc.
available to any interested party for use
O d. low cost compared to secondary data

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