LO1: Knowledge: identify the use of public opinion in communication
LO2: Knowledge: defining the special character of public opinion
LO3: Understanding: explaining the meaning, basis, and definition of public opinion
LO4: Application: applying the relationship between data use and public opinion in
Communication
1. Gojek Indonesia has implemented efficiency measures to reduce losses in the midst of the Covid19 pandemic. In the current situation, the economic activities of Gojek's partners are hampered. To reduce the impact received by Gojek partners, Gojek Indonesia formed the #KasihMorean campaign
Through this campaign, Gojek Indonesia succeeded in achieving the campaign target,
that is:
• Get a positive image.
• Gain confidence.
• Reality or not imaginary, although the goal is intangible (intangible) as the first and second points above, but can be felt through impressions, both individually and positively received by public opinion.
Question: Describe the success of GOJEK's campaign targets (positive image, confidence, reality) (Relate to LO 1, 3 and 4)
Step by step
Solved in 3 steps
