ring election year, politicians will put pressure ossible marketing strategy from tobacco comp. O a. Increase the price of the product.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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please explain each and every point why they are wrong or right.
During election year, politicians will put pressure on the government over issues such as increasing tax on tobacco. What is th
possible marketing strategy from tobacco companies in response to this risk?
a.
Increase the price of the product.
Ob. Engage professional consultants in lobbying influential politicians and key opinion leaders to influence policy direction.
O c. Change the name of the company and sponsor a charity.
d. Stop producing cigarettes but invest in promoting the new vaping experience.
Transcribed Image Text:During election year, politicians will put pressure on the government over issues such as increasing tax on tobacco. What is th possible marketing strategy from tobacco companies in response to this risk? a. Increase the price of the product. Ob. Engage professional consultants in lobbying influential politicians and key opinion leaders to influence policy direction. O c. Change the name of the company and sponsor a charity. d. Stop producing cigarettes but invest in promoting the new vaping experience.
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