Which of the following is true regarding the role of social influence in encouraging sustainable consumer behavior? -"DESCRIPTIVE NORMS" ARE LESS EFFECTIVE THAN PERSONAL FACTORS SUCH AS SELF-INTEREST IN PREDICTING SUSTAINABLE CONSUMER BEHAVIOR -INVOKING "DESCRIPTIVE NORMS" MAY ACTUALLY LEAD TO CONSUMERS TO DECREASE THE DEGREE TO WHICH THEY EMBRACE SUSTAINABLE CONSUMPTION -INVOKING "INJUNCTIVE NORMS" WILL BE MOST EFFECTIVE IN ENCOURAGING SUSTAINABLE CONSUMER BEHAVIOR  WHEN THEY THREATEN A CONSUMERS SENSE OF AUTONOMY

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.