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Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d.

Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.
Transcribed Image Text:Some media scholars might consider Marshall McLuhan a technological determinist because: Select one: а. The concept "the medium is the message" assigns essential characteristics to media forms regardless of historical context. b. The concept "the medium is the message" exaggerates the historical context of a media form, regardless of a particular medium's inherent technological features. С. McLuhan's writings, in many ways, anticipated the invention of the Internet. d. In his discussion of "hot" and "cool" media, McLuhan only considered media forms from his contemporary situation in the 1960s.
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