Imagine two people are shopping for wine. One is an expert. The other is a novice. Which of the following statements about experts and novices is false? OExperts can do more internal search O Novices know what they don't know (ie, recognize limit of their knowledge) Experts search more. Experts understand the benefits and recognize lower costs of search.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine two people are shopping for wine. One is an expert. The other is a novice. Which of the following
statements about experts and novices is false?
Experts can do more internal search.
O Novices know what they don't know (i.e. recognize limit of their knowledge)
OExperts search more.
O Experts understand the benefits and recognize lower costs of search.
Transcribed Image Text:Imagine two people are shopping for wine. One is an expert. The other is a novice. Which of the following statements about experts and novices is false? Experts can do more internal search. O Novices know what they don't know (i.e. recognize limit of their knowledge) OExperts search more. O Experts understand the benefits and recognize lower costs of search.
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