The way an Advertisement is executed on the television is very important for creating the desired response. What type of execution style is used in an advertisement that shows two mothers sitting in the kitchen discussing benefits of peanut butter for children? a. Personality Symbol b. Slice of Life c. Testimonial d. Fantasy
The way an Advertisement is executed on the television is very important for creating the desired response. What type of execution style is used in an advertisement that shows two mothers sitting in the kitchen discussing benefits of peanut butter for children? a. Personality Symbol b. Slice of Life c. Testimonial d. Fantasy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The way an Advertisement is executed on the television is very important for creating the desired response. What type of execution style is used in an advertisement that shows two mothers sitting in the kitchen discussing benefits of peanut butter for children?
a.
Personality Symbol
b.
Slice of Life
c.
Testimonial
d.
Fantasy
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