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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain with examples how do the following issues plays a decisive role in initial screening of the selection criteria for an advertising agencies? a) Size of the Agencyb) Creative Reputation and Capabilityc) Media Purchasing Capabilities
Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
Designing an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?
Would you respond differently to advertisingmessages if you knew they were written by AI ratherthan by a human? Why or why not?
Please simply answer this easy question posted below
Some businesses use advertising to align consumer product brands with social values favored by their customer base. Group of answer choices True False
Upload a picture of an ad or a clip that intends to change an attitude. How is the ad persuasive? Using the Fishbein multiattribute model, in which way does the marketer attempt to change the attitude (e.g., relative advantage, new attribute, valence of existing attitude, product/attribute linkage, etc.)?
According to Dr. Daniels' which of the following asks the question "Does your promotion make more than it costs to produce?" The country western song test The meatball sundae test CO The return on equity test Market research sniff test "Does your marketing suck?" diagnostic
identify TWO (2) current social media advertising and analyse both ads by identifying the similarities and differencesbetween both. Suggest what is/are new in both ads.
Online advertising is advertising that appears while consumers are browsing online. Select one: True False
In detail, describe (minimum of 10) different Ad exposures someone could experience on a given day. (For example: North Face Jacket Facebook ads while using facebook, in the morning, and seeing lawyer billboards while driving in the evening) Analyze it from a marketer's perspective, as to why they reached you the way they did, you being their target audience.
70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…

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