Which of these is an advantage of using magazines as an advertising medium?Multiple ChoiceIt takes a relatively short time to place a magazine ad.The cost of placing a magazine ad is very low.A magazine ad has a long life.With magazines, noise is eliminated from the communications process.A magazine achieves high public visibility. All of these are factors used to select a particular medium for an advertisement except which?Multiple Choiceavailable budgetcampaign objectivesthe costs of alternative mediathe purchase frequencythe type of product

Magazines are widely read by people. It also takes less amount of time in placing ads on Magazines.

Answered: tiple Choice It takes a relatively…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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tiple Choice It takes a relatively short time to place a magazine ad. The cost of placing a magazine ad is very low. A magazine ad has a long life. With magazines, noise is eliminated from the communications process. A magazine achieves high public visibility.