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Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the en store. Which media scheduling strategy should he NOT follow if that is his goal? OA. Flighting B. Pulsing OC. Continuity OD. Stopgap

Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the en store. Which media scheduling strategy should he NOT follow if that is his goal? OA. Flighting B. Pulsing OC. Continuity OD. Stopgap

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the entire year so as to keep exposing consumers to his store. Which media scheduling strategy should he NOT follow if that is his goal? OA. Flighting OB. Pulsing O C. Continuity OD. Stopgap
Transcribed Image Text:Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the entire year so as to keep exposing consumers to his store. Which media scheduling strategy should he NOT follow if that is his goal? OA. Flighting OB. Pulsing O C. Continuity OD. Stopgap
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