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How can the strategic use of keywords improve the effectiveness of an online advertising campaign?
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- What is the role of negative keywords in online advertising? How can they help advertisers optimize their ad campaigns and reduce irrelevant clicks?How can the selection of appropriate keywords impact the success of an online advertising campaign?Explain what impact can a lack of budget or inadequate resources have on the success or failure of an advertising campaign?
- What drives marketers (especially in the tourism and hospitality sectors) to use digital advertising?In which stage of the product life cycle would advertising expenditures most likely induce as a firm attempts to react to increasing competition?What are the key elements in creating and executing effective advertising campaigns as part of the marketing process?
- why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?. In what ways does experiential advertising contribute to creating immersive brand experiences for consumers?Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?