Answered: When a buyer is aware of new product,…

When a buyer is aware of new product, but does not have information about it. This is known as a. Awareness O b. Information search C. Evaluation Od. Adoption

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

Question

When a buyer is aware of
new product, but does not
have information about it.
This is known as
a. Awareness
O b. Information search
C. Evaluation
d. Adoption

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