The goal of approach is to design an ad that will have an impact on a person's beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a wide variety of potential product

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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The goal of ..
approach is to
design an ad that will have an impact
on a person's beliefs and/or
knowledge structure. This can be
accomplished by suggesting any one
of a wide variety of potential product
benefits. Foods may be described as
healthful, pleasant tasting, or low
calorie.
O Cognitive strategy
O Affective strategy
O Conative strategy
O Consumers' perspective
Transcribed Image Text:The goal of .. approach is to design an ad that will have an impact on a person's beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a wide variety of potential product benefits. Foods may be described as healthful, pleasant tasting, or low calorie. O Cognitive strategy O Affective strategy O Conative strategy O Consumers' perspective
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