The 55-year old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called a. O b. a well-defined market a market segment O c. a target market O d. differentiated market

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Select the correct anserr

The 55-year old baby boomers share common needs in music and performers. When a music
company decides to serve this group, the group is called
O a.
O b.
a well-defined market
a market segment
O C.
a target market
O d. differentiated market
Transcribed Image Text:The 55-year old baby boomers share common needs in music and performers. When a music company decides to serve this group, the group is called O a. O b. a well-defined market a market segment O C. a target market O d. differentiated market
Any paid form of nonpersonal presentation and promotion of ideas, goods, or service by an
identified sponsor is called
O a. Publicity
O b. Personal Selling
O c. Sales Promotion
O d. Advertising
Transcribed Image Text:Any paid form of nonpersonal presentation and promotion of ideas, goods, or service by an identified sponsor is called O a. Publicity O b. Personal Selling O c. Sales Promotion O d. Advertising
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning