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Some ads use strong visuals which can draw personal fears and sense of loss. Such graphics can cause anxiety of losing something valuable and thus motivate people to take positive possible actions. This advertising appeal used to grab the viewer’s attention is called __________________. *         A.Emotional appeal       B.Hasty appeal       C.Generalization appeal       D.Logical appeal       E.All o

Some ads use strong visuals which can draw personal fears and sense of loss. Such graphics can cause anxiety of losing something valuable and thus motivate people to take positive possible actions. This advertising appeal used to grab the viewer’s attention is called __________________. *         A.Emotional appeal       B.Hasty appeal       C.Generalization appeal       D.Logical appeal       E.All o

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Some ads use strong visuals which can draw personal fears and sense of loss. Such graphics can cause anxiety of losing something valuable and thus motivate people to take positive possible actions. This advertising appeal used to grab the viewer’s attention is called __________________. *
 
 
 
 
A.Emotional appeal
 
 
 
B.Hasty appeal
 
 
 
C.Generalization appeal
 
 
 
D.Logical appeal
 
 
 
E.All of the above
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