The goal of ……………….. approach is to design an ad that will have an impact on a person’s beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a wide variety of potential product benefits. Foods may be described as healthful, pleasant tasting, or low calorie. * Cognitive strategy Affective strategy Conative strategy Consumers’ perspective
The goal of ……………….. approach is to design an ad that will have an impact on a person’s beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a wide variety of potential product benefits. Foods may be described as healthful, pleasant tasting, or low calorie. * Cognitive strategy Affective strategy Conative strategy Consumers’ perspective
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The goal of ……………….. approach is to design an ad that will have an impact on a person’s beliefs and/or knowledge structure. This can be accomplished by suggesting any one of a wide variety of potential product benefits. Foods may be described as healthful, pleasant tasting, or low calorie. *
Cognitive strategy
Affective strategy
Conative strategy
Consumers’ perspective
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