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- A consumer's buying behavior is often influenced by reference groups to which the consumer does not belong. Select one: a. True. b. False.Wants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled46- The consumer's behavior of buying goods or services without prior planning is called ______ a. Habitual buying b. Complex buying c. Impulsive buying d. All of the options
- 1- __ may be used to analyze positioning statements of the organization through its advertisement over a period. A-content analysis B- trace analysis C- personal observation D- mechanical observation٢٤- ________ is the doubt or anxiety regarding a purchase made by a consumer. Select one: a. Post-purchase shame b. Post-purchase guilt c. Post-purchase dissonance d. Post-purchase fearWhich of the following is NOT a basis of difference between business and consumer markets a. Market structure and demand b. Nature of the buying unit c. Satisfaction of needs through purchases d. Types of decisions
- 2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needsIdentify atleast two differences between Consumer and Business Markets. Use Examples to explain. (200-300 words)24.The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can: tailor its marketing mix to each individual segment make the sales job easier offer a standard product to every consumer offer a customized product to every consumer make more money
- market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their productWhich of the following is true of usage-rate segmentation? a. Heavy users often change their preferences. b. Categories of products do not vary with the product in user-rate segmentation. c. It groups potential customers on the basis of their personality, motives, and lifestyles. d. It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users.According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.