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Factors surrounding evaluation and systems control

Factors surrounding evaluation and systems control

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Factors surrounding evaluation and systems control in public administration

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Marketing Intelligence System
Evaluation and System control in Marketing refers to Marketing Intelligence System
 
According to Philip Kotler ‘ A  marketing intelligence system is a set of procedures and sources, managers use to obtain everyday information about developments in the marketing environments. Marketing Managers collect marketing intelligence by reading books, newspapers and trade publication; talking to customers, suppliers and distributors; monitoring social media on the internet via online discussion groups; e-mailing lists and blogs; and meeting with other company managers.’
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