A product can be defined as a physical good or service which aims to satisfying the needs of the consumer as a result of the product’s direct use. Additional inherent factors, services and perceptions, such as being useful, desirable or convenient are also included. Describe the four distinct product layers and how each layer can be applied to the smart glove.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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SA inventor creates smart glove that translates sign language into speech
Lucky Netshidzati is the brains behind a smart glove sensor that turns South African sign language into voice and text. Netshidzati was born to deaf parents, which inspired him to find a way to help hearing-impaired people across the country.

The entrepreneur was born and bred in a rural village outside Thohoyandou in Limpopo and said communicating with his parents was a big challenge growing up. The 26-year-old graduate says the struggles during his upbringing motivated him to create the wearable sensor glove solution to improve communication between deaf people and hearing people.
While there may be similar inventions in other parts of the world, such as Kenya, Netshidzati says his model is more advanced and tailored specifically to South African sign language. It's a glove that works with a mobile application. A deaf person wears the gloves. When they sign in South African sign language, it translates sign language into voice.

Q.4.1
A product can be defined as a physical good or service which aims to satisfying the needs of the consumer as a result of the product’s direct use. Additional inherent factors, services and perceptions, such as being useful, desirable or convenient are also included. Describe the four distinct product layers and how each layer can be applied to the smart glove.

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