Wants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 3DYMP
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Wants become demands when _________________________.

Select one:
a. marketers understand consumer needs
b. the benefits from buying them equal the cost
c. they are backed by the consumer's ability to buy
d. they become less desired than needs
e. needs cannot be fulfilled
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